Employment at USANA

SEO and Digital Outreach Specialist

Location: Salt Lake City
Department: Marketing, Creative Services & Events


USANA Health Sciences is seeking a creative, strategic professional to join the marketing department as an SEO and Digital Outreach Specialist. In this position, you will strategize for and manage/support all SEO-specific activities on USANA’s digital platforms, including USANA.com, the USANA corporate blog, and other web properties.

As an SEO and Digital Outreach Specialist, you will work with teams across the company on content strategy, link building, and keyword strategy to increase rankings on all major search networks across different countries and languages. You will also be tasked with keeping multiple teams across USANA, including international teams, informed about the latest SEO/SEM advancements on a regular and recurring basis. Your ability to effectively manage multiple projects at once will be integral to your success. As you develop in this position, you will play an integral role in improving USANA’s digital presence.

A successful individual in this position will exemplify USANA’s core values and will use their knowledge and expertise along with new research to consistently move USANA’s digital presence forward.

Additional Essential Functions

  • Perform in-depth keyword research and recommend content strategy and direction based on research results
  • Create original, keyword, and research-based content for publication on the USANA corporate blog
  • Create and implement a strategy for improving the ranking of USANA.com and the USANA shop and products on all major search engines
  • Receive and recommend content creation projects; conduct research and gather necessary information to build content for online publication
  • Recommend most effective methods of communication with target audiences

Qualifications/Knowledge, Skills, and Abilities Requirements

  • Bachelor's Degree required in Communications or related field
  • Working knowledge of Search Engine Optimization (SEO) and Online Reputation Management (ORM)best practices and application with demonstrated positive results
  • Outstanding ability to think creatively, strategically, and identify and resolve problems
  • 3 years professional writing experience and 2 years professional online content coordination required
  • 2 years professional experience with third-party CMS applications like Wordpress, Joomla, Drupal, and Wix
  • Working knowledge of HTML, CSS, and Mac OS

We've been around a while. We've done some amazing things. We've climbed to the top of the nutritional supplement industry, touching millions of lives along the way. Founded in 1992 by Dr. Myron Wentz, USANA Health Sciences is a U.S.-based international company that manufactures high-quality supplements, personal care, and energy products in our FDA-registered facility in Salt Lake City, Utah. 

USANA is committed to making the highest quality products without compromise. That's why we use only the purest ingredients, stringent quality control, and a manufacturing process that's second-to-none. After all, at USANA we make more than just nutritionals––we help others create their USANA lifestyle. And we are able to do that with teams of incredible employees based around the world.

USANA employees do more than work for our company­––we embody the culture, and we live our company values: Excellence, Integrity, Health, and Community. We are committed to doing whatever it takes to ensure USANA’s direct-selling Associates are supplied with whatever they need to become successful.


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USANA Health Sciences is known for manufacturing the highest quality products backed by a potency guarantee. To ensure you and your family are receiving genuine world-class USANA products, purchase them only through your independent USANA Associate or www.usana.com.
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