Paid Search Supervisor

Location: Boston, MA

Description

At MARC USA everything we do starts with uncovering radical insights that incite powerful reactions.

 

Our Stoneham, Mass office is looking for an exceptional individual to join our growing digital media team.  The Paid Search Supervisor manages the day-to-day online media activities for multiple accounts including the strategy, planning, implementation and optimization of media plans. The person in this role will need to establish themselves within the company and with clients as a leader in the field of digital media. This position will lead strategic initiatives that deliver client value while continuing to evolve campaigns in alignment with the overall media strategy while working with subject matter experts across other advertising channels.

 

Responsibilities:

  • Developing and delivering innovative Paid Search strategies which exceed measurable objectives
  • Will directly supervise 2 – 3 Search Specialists
  • Identifying opportunities in the marketplace to innovate client campaigns, expand client visibility and consistently improve performance
  • Owning media strategies including market and competitor research, media strategies, executional roadmaps, implementation and optimization plans
  • Developing POVs around search engine marketing topics, industry trends and new opportunities while translating them into client recommendations
  • Helping to drive media synergies by facilitating interdepartmental meetings and strategy, working with other practice leads to creative integrated approaches and develop industry/vertical best practices
  • Collaborating with other practice leads to forge comprehensive media management approaches where campaign management needs intersect (e.g. remarketing, social)
  • Oversee development of advanced analysis and optimization opportunities for clients (e.g. non-brand, day-parting, media mix, value of paid search customer, landing page testing… etc.).
  • Making recommendations where appropriate related to staffing needs, tools/platforms, resources and partnership opportunities
  • Working with team members to provide optimization support and ongoing recommendations
  • Supporting the team in managing budgets, insertion orders and campaign financials
  • Managing the paid search team by participating in career development, reviews and performance assessments
  • Helping prepare agendas and presentations for client summits, quarterly deep dives and business reviews
  • Participating in new business development as requested

 

Qualifications:

  • Bachelor’s degree AND
  • 5 + years of paid search (PPC) experience
  • Experience working with Google Analytics
  • Strong communication skills
  • Ability to analyze campaigns and track results




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