Paid Search Associate

Location: Pittsburgh, PA

Description

The Station Square / Pittsburgh office of MARC USA is looking for an exceptional individual to join our growing digital media team.  The Paid Search Associate is responsible for supporting the day-to-day online media campaigns – mostly Paid Search.

 

Responsibilities:

  • Tactical campaign development including keyword, ad copy and account creation and development
  • Track and analyze results from PPC campaigns to identify potential opportunities for improvements
  • Monitor, analyze and report the performance results for client accounts
  • Campaign auditing, data QA, and daily tracking
  • Communicate with team members on campaign developments, timelines, and results
  • Assist in the execution and evaluation of account maintenance/optimization activities, including but not limited to:  keyword development and expansion, ad copy creation, landing page identification, bid strategy execution, and budget management (under supervision/training of a manager)

 

Qualifications:

  • Bachelor’s degree in computer science, mathematics, finance, business management or marketing
  • Advanced computer skills, particularly Microsoft Excel
  • Google Fundamentals and Google Adwords Certification a plus
  • Strong analytical ability and problem-solving skills




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