Digital Marketing Specialist (Dallas, TX)

Community Name: Corporate
Job Code: Digital Markerter
# of openings: 1


Digital Marketing Specialist


Venterra Realty owns and manages 57 apartment communities in 12 major US cities which provides housing to over 27,000 residents.  Founded in 2001, Venterra has completed over $4 billion in transactions, manages a current portfolio in excess of $1.5 billion, and has over 500 employees.

Venterra Realty is excited to offer a challenging opportunity working for a company that:

  • Places great importance on not only the customer experience but also the employee experience.
  • Commits to excellence in all areas.  This is highlighted by outperforming all public Real Estate Investment Trust (REIT) apartment peers on the key profitability growth metric (NOI Growth) over the past 5 plus years.
  • Is a leader in organizational culture. Venterra was recognized as the #6 Best Place to Work by and a Top 100 Great Place to Work by Fortune.                                                                                                                              
  • Has a history of success and rapid organizational growth. 
  • Is focused on developing our people.  Over 75% of regional, corporate and executive positions have been filled through internal promotions.

The Role

Venterra is searching for an experienced Digital Marketing Specialist to join our marketing division, reporting to the Demand Generation Manager. This individual will play a key role in executing digital marketing needs (SEM, PPC and social media-Facebook & Instagram), displaying advertising and marketing automation campaigns.

  • Build workflows and automated email campaigns in Mailchimp to move interested lead to deeper conversion point
  • Create landing pages to accompany digital campaigns
  • Establish a range of automated marketing campaigns based on various criteria
  • Ensure all platforms within the business communicate with each other to remove discrepancies
  • Segment audiences and optimize campaigns to increase effectiveness. Specifically, increase in Lead to Visit Ratio and Lead to Lease Ratio
  • Create and manage multiple lead generating Facebook ad campaigns
  • Create "lookalike" and custom Facebook audiences.  Experiment and test creative campaigns and images
  • Write new and differentiating ad copy
  • Create video and photo content for social media, website, and internal use using Adobe Products as needed
  • Carry out A/B testing on automated marketing campaigns to maximize results
  • Conduct competitor research related to paid search, remarketing, and paid social campaigns
  • Perform daily analysis, adjustments and reporting to further improve campaign performance
  • Create analytical and statistical reports on events, marketing campaigns, social media activities, and other paid advertising performance; ILS

What we’re looking for:

  • A mix of creativity and analytical abilities
  • Paid social media advertising expertise
  • Ability to execute and analyze drip marketing campaigns
  • Sales skills
  • Ability to analyze quantifiable metrics
  • Ability to think objectively
  • Basic to intermediate web & design skills


  • 3+ years of proven digital marketing experience, ideally within a similar industry
  • Degree in engineering, marketing, or mathematics
  • Proven working experience in digital marketing including SEM, PPC, email, social media and/or display advertising campaigns
  • Proficient in Mailchimp, Marketo, Hubspot or similar platform
  • Proficient understanding of running multiple successful Facebook Ads, including Lead Generation Campaigns (Facebook Blueprint experience is preferred but not required)
  • Proficient working with Wordpress; specifically landing pages
  • Intermediate in Creative Suite products (Acrobat, Photoshop, Illustrator or Indesign)
  • Working knowledge of HTML, CSS, JS, (Json, Php skills preferred but not required)
  • Working knowledge of setting up and optimizing Google Adwords campaigns and remarketing campaigns
  • Working knowledge of dynamic conversion tracking
  • Excellent organization and content planning skills
  • Excellent written communication and copywriting skills
  • Extremely analytical and capable of translating complex data into actionable and profitable marketing plans

The position must be based in Dallas, TX.


Know someone who would be perfect for a role with us? Refer them to us and you could be $250 richer!

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