Product Marketing Manager

Location: Toronto | Job Code:698 | # of openings: 1


Description

We’re looking for our next product marketing guru. Is that you?

We’re hiring a Product Marketing Manager for a 1-year contract to develop positioning, messaging and integrated marketing programs for Questrade Wealth Management’s business in ways that differentiates it within the industry. As the Product Marketing Manager, you will drive demand, increase brand awareness and grow Questrade Wealth Management’s clients and assets.

What’s it like working as a Product Marketing Manager for Questrade Wealth Management?

As the Product Marketing Manager, you will be responsible for developing the go-to-market strategy for new products and services for the Questrade Wealth Managementbusiness, as well as collaborating and building relationships with multiple internal and external stakeholders, subject-matter experts and other teams across the organization to manage the cross-functional implementation of plans. You will work with the Product Manager – Questrade Wealth Management to understand consumer insights and market opportunities in ways that enable you to develop product positioning and messaging that differentiates Questrade Wealth Management’s products and services in the market. You will communicate the value proposition of the products/services to the sales team and work with the creative team to develop sales tools to support the selling and marketing process of these products/services. You will develop marketing briefs and integrated communication plans. From a product marketing perspective, you will keep current with the competitive landscape.

Need more details? Keep reading…

You will work with the Director, Brand and Marketing Communications to define the overall strategic marketing communications vision for Questrade Wealth Management’s products and services. You will partner with other members of the product marketing and product management teams to drive a consistent experience for potential clients. You will own and manage the Questrade Wealth Management epics and user stories that are aligned with our corporate and marketing objectives. You will consistently monitor results and deliver plans that regularly exceed the daily, monthly, quarterly and annual KPIs. You will represent the end user in discussions about product direction and benefits of products/services features. You will work with stakeholders across all business lines to ensure alignment with corporate objectives. You will also ensure compliance with communication policies, procedures, and brand standards by obtaining approvals from all stakeholders.

So are YOU our next Product Marketing Manager? You are if you have…

✔ A keen interest and knowledge of the markets

✔ Financial services experience, preferably in the investments industry

✔ Experience launching new products/services

✔ 3-5 years of marketing/product marketing experience

✔ Customer-facing product experience, including customer research, customer interviews, design thinking

✔ Excellent analytical skills with the ability to reorient plans quickly when presented with new information and confidently make decisions

✔ Excellent communication skills and the ability to develop relationships with key internal and external contacts and influence a broad spectrum of stakeholders to gain alignment on the product marketing vision

✔ The ability to communicate complex problems and solutions using clear and simple language

✔ The ability to work in a fast-paced environment and deliver on multiple tasks with tight deadlines

✔ A keen interest in user experience and design

✔ Experience working with both local and remote teams

✔ The ability to take ownership and accountability

✔ Knowledge and an interest in marketing and advertising concepts, practices and programs

✔ The motivation to be an assertive self-starter, high energy and the desire to work in a results oriented and growing environment

✔ Excellent written and presentation communication skills

✔ A bachelor’s degree/diploma in marketing/communications

✔ Innovative ideas and broad industry knowledge

Brownie points if you…

✔ Are knowledgeable about HTML

✔ Have completed the Canadian Securities Course

✔ Are proficient in French, Mandarin or Cantonese

✔ Have completed a leadership skills course

Sounds like you? Click below to apply!

Questrade is committed to providing reasonable accommodation for people with disabilities. If you require an accommodation, we will work with you to meet your needs in all stages of the hiring process.



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