Media Assistant

City: Washington
State: DC
Job Code: 247-17
# of Openings: 1


Job Title: Media Assistant    

Department: Communications

Location: Washington, D.C.    

Reports to: Communications Manager

Context: Plans, coordinates and executes media strategies for assigned national/regional/local level issues and/or political campaigns.  Provides added support for Media team members working on specific campaigns and programs, as well as provides general administrative support to the greater media team.   

Scope: Works closely with Program staff, as well as the Communications Manager and other Communications staff to plan and carry out communications strategies.  Researches and prepares reports for release to media, assists with placement of advertising, organizes and coordinates press conferences and other media events, tracks and reports on media coverage, compiles data, triages incoming media inquiries, and drafts messages, talking points, press releases. As needed, writes and designs other materials for use with internal audiences, including PowerPoint presentations, quarterly and annual reports, and survey briefings.    

Job Activities:   

  1. Performs research and analysis using a variety of resources and working closely with Program Staff and Communications Manager to craft appropriate media messages, draft press releases, opinion editorials and other materials.    
  2. In cooperation with issue teams and media team members, helps plan, organize and coordinate press conferences and other media events.   
  3. Tracks media coverage, performs media analysis for various issues and campaigns.    
  4. Identifies media opportunities and strategic responses to positions of politicians, institutions, or groups for release in traditional media, social media, blogs and other outlets.   
  5. Fields calls from reporters, bloggers and other members of the media, working with Communications Manager to direct media inquiries.    
  6. Pitches stories to reporters, bloggers, editors and editorial boards.
  7. Assists with the coordination of press events, including fulfillment of field materials for regional and local activities.     
  8. Trains and coaches staff and volunteers in media skills; staffs principals at media events when needed.   
  9. Maintains and strengthens existing media lists, pulls targeted media lists as needed and builds media lists in anticipation of team and campaign needs.
  10. Researches, writes and designs materials for internal communications needs, including PowerPoint presentations, occasional fact sheets and internal reports.  
  11. Maintains and distributes list of department wide subscriptions and login credentials as needed. 
  12. Oversees student interns, when applicable.
  13. Performs administrative procedures and miscellaneous duties as assigned.

Knowledge and Skills:

  • B.A. degree in communications, journalism, or a closely related field, or the equivalent combination of education and experience.    
  • Excellent writing and communications skills
  • Public speaking ability
  • Knowledge of environmental issues and/or national politics preferred
  • Ability to work cooperatively and interact effectively with staff, volunteers, the public and members of the media
  • Ability to meet quick deadlines and prioritize multiple projects
  • Able to travel occasionally as required.


This position is represented by a collective bargaining unit and is subject to the terms and conditions of the contract between Sierra Club and John Muir Local.

The Sierra Club offers competitive salary package commensurate with skills and experience plus excellent benefits that include medical, dental, and vision coverage, and a retirement savings 401(k) plan. This is a category 7 non-exempt position.

Sierra Club is a 501(c)(4) organization. Sierra Club does not sponsor H1B visas.

The Sierra Club is an equal opportunity employer committed to a diverse workforce.

Explore, enjoy and protect the planet.

*If you are applying for one than one position with us, please attach your job-specific cover letters in the 'Attachments' section.



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