Job Title: Deputy Press Secretary
Reports to: Communications Manager
Context: Provides strategic media planning, oversight and implementation for Sierra Club communications. Leads Justice, Equity, and Sierra Club Outdoors communications work. Under the Justice portfolio, specifically supports communications including but not limited to the Sierra Club’s Environmental Justice Program, Sierra Student Coalition (SSC), the Labor Program, and broader movement building. Writes long-term and rapid-response media outreach plans to position the Sierra Club, promote campaigns, and advance a broader movement vision and narrative rooted in equity and justice.
Oversees editorial production process for media communications, ensuring timely and accurate materials with a consistent tone and message. Develops relationships with regional and national reporters and producers, pitching stories, providing Sierra Club’s viewpoints, and serving as a Sierra Club spokesperson. Coaches and supports local volunteers and movement allies to share their stories with relevant media.
Scope: The Deputy Press Secretary acts as a media strategist, identifying opportunities and working with campaign and coalition staff to implement strategies. Also serves as a liaison between the Sierra Club and key media contacts, to develop relationships that advance the Sierra Club’s media coverage, serving regularly as a spokesperson. Researches and delivers reports for release to media, writes media messages, op-eds, press releases, talking points and other materials, and coordinates media events. Develops and implements paid media advertising campaigns when called for by the campaign strategy. When needed, works with coalition partners to guide the strategic objectives and communications tactics for the campaign.
- Oversees Sierra Club’s communications efforts as assigned; develops messages and writes op-eds, letters to the editor, talking points and other media materials. Works with campaign and coalition staff to identify communications opportunities and visibility events.
- Works with communications teams, campaign and coalition staff to build support for justice, equity, and outdoors activities.
- Crafts short and long-term strategic vehicles for promoting Sierra Club messages and stories, including but not limited to writing letters to the editor, reports, op-eds, radio actualities, press releases, fact sheets, and talking points.
- Collaborates with the communications, coalition and campaign staff to develop long-range and rapid response media strategies. Drafts communications plans and coordinates with web and social media teams, Sierra Magazine, Sierra Club productions, and other staff and volunteer teams. Ensures content creation for equity and justice related programming on the website (e.g. blogs or website content) is in line with the Sierra Club’s organizational goals and principles.
- Develops relationships with regional and national reporters and pitches stories to those reporters.
- Trains and coaches staff and volunteers in media skills.
- Identifies paid media opportunities and works with communications staff or consultants to develop ads. Places ad buys.
- Works with Sierra Club staff to monitor and respond to media opportunities.
- Performs miscellaneous duties as assigned.
Knowledge and Skills:
- B.A. degree in communications, journalism, or a closely related field, or the equivalent combination of education and experience.
- 4 years prior experience as a media liaison or other position involving media/press relations.
- Excellent writing and verbal communications skills.
- Demonstrated knowledge of environmental issues and national politics desired.
- Ability to interact cooperatively and effectively with staff, volunteers, and the public.
- Ability to meet strict deadlines and work under pressure.
This position is represented by a collective bargaining unit and is subject to the terms and conditions of the contract between Sierra Club and Sierra Employees Alliance or Progressive Workers Union, depending on location.
The Sierra Club offers competitive salary package commensurate with skills and experience plus excellent benefits that include medical, dental, and vision coverage, and a retirement savings 401(k) plan. This is a category 4 exempt position.
Sierra Club is a 501(c)(4) organization. Sierra Club does not sponsor H1B visas.
The Sierra Club is an equal opportunity employer committed to a diverse workforce.
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