Position Description

Marketing Associate
Location PA - McElhattan
Department MARKETING
Employment Duration Full time
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First Quality was founded in 1989 and, in nearly three decades, has grown to be a global privately held company with over 4,000 employees. Its corporate offices are located in Great Neck, New York, with manufacturing facilities and offices in Pennsylvania, South Carolina, Georgia, and Canada. First Quality is a diversified family of companies manufacturing consumer products ranging from Absorbent Hygiene (adult incontinence, feminine care, and baby care), Tissue (bath and towel), and Industrial (print and packaging materials), serving institutional and retail markets throughout the world. First Quality focuses on private label and branded product lines.


Our core business philosophy is built on a proud culture driven by safety and quality, respect, humility, integrity, customer focus, and teamwork. With leading edge manufacturing technologies and processes and visionary leadership, First Quality is positioned to continue significant growth in the coming years. We are seeking an enthusiastic and motivated Marketing Associate to join our Brand Marketing department for our First Quality Consumer Products, LLC located in McElhattan, PA.  This role will provide digital and eCommerce support to all Brand Teams.  The ideal candidate will possess a motivation to develop skills in brand management, and a desire to collaborate with the team in a fast-paced environment. This position also requires someone who is detail oriented and has the ability to manage multiple ongoing projects at once.


Primary responsibilities include:

  • Lead the eCommerce, digital and social media strategy for all customer and brand marketing activities.

  • Develop the strategy for digital creative content for customers and campaigns related to growing the branded business, and execute that strategy

  • Manage the creation, execution and maintenance of all eCommerce and digital assets and programs with customers and partners

  • Assist with the launch of all new projects, managing the documentation necessary to begin the project

  • Manage the documentation process and all related activities for marketing projects

  • Develop strong working relationships, within the Marketing group and across functions

  • Assist with ordering and fulfilling requests as needed to include – promotional items, sampling, etc.

  • Develop and maintain general product knowledge, customer and brand expectations, and an understanding of high level market trends

  • Develop awareness of brand landscape to influence innovation


The ideal candidate should possess the following:

  • Bachelor’s Degree Required

  • Entry level considered, 1 to 2 years’ experience preferred

  • Must be interested in Branding, Marketing principles, policies, advertising and promotion

  • Demonstrated aptitude in the digital space: social media, eCommerce, digital presence

  • Ability to foster trusting relationships with stakeholders and colleagues

  • Strong attention to detail, methodical, organized, process-oriented, adaptable

  • Ability to demonstrate a natural curiosity for investigating, analyzing, and problem-solving skills

  • An appreciation of the creative process

  • Adept at team collaboration

  • Understanding of Healthcare landscape a plus

  • Understanding of Brand Management a plus

  • Ability to quickly adapt to new methods and keep things moving under pressure and on tight deadlines

  • Ability to set goals, multitask, and prioritize workload

  • Knowledge of project management principles, processes, and software a plus

  • Ability to learn and adapt quickly

  • Proficient in MS Office applications

  • Strong oral and written communication skills with the ability to influence


Excellent compensation and benefits, which are effective the first day of employment!


First Quality is committed to protecting information under the care of First Quality Enterprises commensurate with leading industry standards and applicable regulations.  As such, First Quality provides at least annual training regarding data privacy and security to employees who, as a result of their role specifications, may come in to contact with sensitive data.


First Quality is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, sexual orientation, gender identification, or protected Veteran status.

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