Gopher Sport is an innovative and exciting brand selling high-quality, innovative products that keep kids physically active during the school day. Our company sells products to schools and institutions around the world that help kids and adults lead more active and healthy lives.
We are currently seeking an Marketing Specialist specifically for our email marketing. This position will be responsible for increasing revenue and branding presence through constantly improved email marketing strategies and customer retention programs.
What You'll Be Doing:
Performs day-to-day email marketing activities including, but not limited to, email campaign set-up, scheduling, testing, deployment of one-time, recurring, triggered and dynamic content-driven campaigns
Work closely with Marketing and Creative depts to design and develop high-quality emails that drive customer engagement
Execute strategic monthly email campaigns for all of our 5 brands
Use the Marketing Automation System (ActOn) to build, schedule, and deploy emails.
Create automated programs that nurture prospects from the beginning to the end of the customer journey.
Develop strategies to improve customer retention and opt-in rates
Increase delivery, open, and click-through rates by continuous A/B testing and data analysis.
Track, analyze and report on overall email performance and revenue.
Be the subject matter expert and provide suggestions for improvement based on best practices and trends.
What You'll Need to Be Successful:
Knowledge Email Service Providers (ESP) and/or Marketing Automation Systems (MAS)
Knowledge of responsive email HTML and CSS coding a plus
Fluent in HTML, CSS, Photoshop, scripting languages, and related tools
Ability to test concepts or strategies, interpret results, and adjust/expand/abandon
Must have a solid understanding of the methodologies to create and deploy emails, as well as hands-on experience
Proactive, clear and concise communication
Careful attention to detail without sacrificing deadlines. The right candidate will be able to juggle several deadlines
Gopher Sport is an equal opportunity employer male/female, veteran, disability
Strong organizational skills are required
Curiosity, imagination, and initiative
Bachelor’s degree in digital marketing, web design/development, or related field
3-5 years email marketing and production experience is required
A lifestyle or educational background that is aligned with the company’s mission
What’s it like to work here?
Gopher Sport is an equal opportunity employer: male/female, veteran, disability