Position Description

Digital Marketing - Email Communication
Location Edina
Job Code 546
# of openings 1
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Who We Are:

Gopher Sport is an innovative and exciting brand selling high-quality, innovative products that keep kids physically active during the school day. Our company sells products to schools and institutions around the world that help kids and adults lead more active and healthy lives.


The Opportunity:

We are currently seeking an Marketing Specialist specifically for our email marketingThis position will be responsible for increasing revenue and branding presence through constantly improved email marketing strategies and customer retention programs


What You'll Be Doing:

  • Performs day-to-day email marketing activities including, but not limited to, email campaign set-up, scheduling, testing, deployment of one-time, recurring, triggered and dynamic content-driven campaigns

  • Work closely with Marketing and Creative depts to design and develop high-quality emails that drive customer engagement

  • Execute strategic monthly email campaigns for all of our 5 brands

  • Use the Marketing Automation System (ActOn) to build, schedule, and deploy emails.

  • Create automated programs that nurture prospects from the beginning to the end of the customer journey.

  • Develop strategies to improve customer retention and opt-in rates

  • Increase delivery, open, and click-through rates by continuous A/B testing and data analysis.

  • Track, analyze and report on overall email performance and revenue.

  • Be the subject matter expert and provide suggestions for improvement based on best practices and trends.


What You'll Need to Be Successful:

  • Knowledge Email Service Providers (ESP) and/or Marketing Automation Systems (MAS)

  • Knowledge of responsive email HTML and CSS coding a plus

  • Fluent in HTML, CSS, Photoshop, scripting languages, and related tools

  • Ability to test concepts or strategies, interpret results, and adjust/expand/abandon

  • Must have a solid understanding of the methodologies to create and deploy emails, as well as hands-on experience

  • Proactive, clear and concise communication

  • Careful attention to detail without sacrificing deadlines. The right candidate will be able to juggle several deadlines


Gopher Sport is an equal opportunity employer male/female, veteran, disability

  • Strong organizational skills are required

  • Curiosity, imagination, and initiative

  • Bachelor’s degree in digital marketing, web design/development, or related field

  • 3-5 years email marketing and production experience is required

  • A lifestyle or educational background that is aligned with the company’s mission


What’s it like to work here?

  • You'll find a fast-paced environment, a very friendly culture and a meaningful mission.  Great outcomes will require a combination of individual effort and cross-department coordination and collaboration.  You'll have your hands in a lot of areas!  Expect to be valued, supported, and challenged.  Successful team members are rewarded and promoted.  Generous comp, benefits, profit sharing and paid time off.

Gopher Sport is an equal opportunity employer: male/female, veteran, disability 

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