Position Description

Deputy Press Secretary, Outdoors for All
Location Washington, DC Preferred
Job Code 299-19
# of Openings 1
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Job Title: Deputy Press Secretary, Outdoors for All

Department: Communications

Reports to: Communications Manager

Context: Provides strategic media planning, oversight and implementation for Sierra Club communications.  Leads communication work for the Outdoors for All campaign.  The Outdoors for All campaign seeks to advance a just, equitable, and inclusive movement that ensures access to the outdoors for all people. The campaign includes several priority programmatic areas of work that advance equitable access to nature, and expand opportunities for youth and veterans to explore, enjoy, and protect the outdoors.

Writes long-term and rapid-response media outreach plans to position the Sierra Club and promote its national and regional work to reduce barriers to entry and ensure all people have opportunities to explore and enjoy nature.

Oversees editorial production process for media communications, ensures timely and accurate materials with a consistent tone and message. Develops relationships with regional and national reporters and producers, pitches stories, provides Sierra Club’s viewpoints and lift up others that we work with, when necessary may serve as a Sierra Club spokesperson.

Scope: The Deputy Press Secretary acts as the media strategist for the Outdoors for All initiative, identifying opportunities and working with campaign staff to develop and implement strategies. Also serves as a liaison between the Sierra Club and key media contacts, to develop relationships that advance the Sierra Club’s media coverage. Researches and delivers reports for release to media, writes media messages, op-eds, press releases, talking points and other materials, and coordinates media events. Develops and implements paid media advertising campaigns when called for by the campaign strategy. Works with coalition and other partners to guide the strategic objectives and communications tactics for local and regional outreach.


Job Activities:

  1. Oversees strategy, messaging, and materials development for Sierra Club Outdoors for All campaign’s communications.
  2. Crafts  and  implements long-term and immediate strategic tactics for promoting Sierra Club  messaging and narratives, including but not limited to writing op-eds, letters to the editor,  radio actualities, talking points and other media materials. Works with campaign staff to identify communications opportunities and visibility events.
  3. Collaborates with the Outdoors for All team on strategy, providing recommendations based on media strategy and opportunities.
  4. Collaborates with the Communications Manager and campaign staff to develop long-range and rapid response media strategies for Outdoors for All work. Drafts communications plans and coordinates with web and social media teams, Sierra Magazine, Sierra Club productions, and other teams.
  5. Works with Outdoors for All campaign staff to build support for national and state-level policies and legislation.
  6. Develops relationships with regional and national reporters and pitches stories to those reporters.
  7. Trains and coaches staff and volunteers in media skills. Lifts up Outdoors for All spokespeople as part of broad Sierra Club priorities.
  8. Identifies paid media opportunities and works with communications staff or consultants to develop ads. Places ad buys.
  9. Works with Sierra Club staff to monitor and respond to media opportunities.
  10. Performs miscellaneous duties as assigned.


Seasonal Activities:

Heavier seasonal workloads may occur as a result of project deadlines, staff absences and vacancies, and during peak activity periods. Occasional weekend and/or evening work required. Some travel is required.


Knowledge and Skills:

  • B.A. degree in communications, journalism, or a closely related field, or the equivalent combination of education and experience.
  • 4 years prior experience as a media liaison or other position involving media/press relations.
  • Excellent writing and verbal communications skills.
  • Demonstrated knowledge of environmental issues, barriers to and importance of outdoor access, and national politics desired.
  • Ability to interact cooperatively and effectively with staff, volunteers, and the public.
  • Ability to meet strict deadlines and work under pressure.


This position is represented by a collective bargaining unit and is subject to the terms and conditions of the contract between Sierra Club and Progressive Workers Union.


The Sierra Club offers competitive salary package commensurate with skills and experience plus excellent benefits that include medical, dental, and vision coverage, and a retirement savings 401(k) plan.


This is a category 5 exempt position.


Sierra Club is a 501(c)(4) non-profit organization. Sierra Club employees are not eligible to participate in the Federal Public Service Loan Forgiveness (PSLF) Program.  Sierra Club does not sponsor H1B visas.


The Sierra Club is an equal opportunity employer committed to workforce diversity.


Explore, enjoy and protect the planet.


*If you are applying for more than one position with us, please attach your job-specific cover letters in the 'Attachments' section

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