Job Title: Deputy Press Secretary, Outdoors for All
Reports to: Communications Manager
Context: Provides strategic media planning, oversight and implementation for Sierra Club communications. Leads communication work for the Outdoors for All campaign. The Outdoors for All campaign seeks to advance a just, equitable, and inclusive movement that ensures access to the outdoors for all people. The campaign includes several priority programmatic areas of work that advance equitable access to nature, and expand opportunities for youth and veterans to explore, enjoy, and protect the outdoors.
Writes long-term and rapid-response media outreach plans to position the Sierra Club and promote its national and regional work to reduce barriers to entry and ensure all people have opportunities to explore and enjoy nature.
Oversees editorial production process for media communications, ensures timely and accurate materials with a consistent tone and message. Develops relationships with regional and national reporters and producers, pitches stories, provides Sierra Club’s viewpoints and lift up others that we work with, when necessary may serve as a Sierra Club spokesperson.
Scope: The Deputy Press Secretary acts as the media strategist for the Outdoors for All initiative, identifying opportunities and working with campaign staff to develop and implement strategies. Also serves as a liaison between the Sierra Club and key media contacts, to develop relationships that advance the Sierra Club’s media coverage. Researches and delivers reports for release to media, writes media messages, op-eds, press releases, talking points and other materials, and coordinates media events. Develops and implements paid media advertising campaigns when called for by the campaign strategy. Works with coalition and other partners to guide the strategic objectives and communications tactics for local and regional outreach.
Heavier seasonal workloads may occur as a result of project deadlines, staff absences and vacancies, and during peak activity periods. Occasional weekend and/or evening work required. Some travel is required.
Knowledge and Skills:
This position is represented by a collective bargaining unit and is subject to the terms and conditions of the contract between Sierra Club and Progressive Workers Union.
The Sierra Club offers competitive salary package commensurate with skills and experience plus excellent benefits that include medical, dental, and vision coverage, and a retirement savings 401(k) plan.
This is a category 5 exempt position.
Sierra Club is a 501(c)(4) non-profit organization. Sierra Club employees are not eligible to participate in the Federal Public Service Loan Forgiveness (PSLF) Program. Sierra Club does not sponsor H1B visas.
The Sierra Club is an equal opportunity employer committed to workforce diversity.
Explore, enjoy and protect the planet.
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