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Advisor, Marketing Strategy & Content

Job Code: 5176
Division: Execaire
Title: Advisor, Marketing Strategy & Content
Position Status: Full Time
City: Dorval
State/Province: Québec

Description

It’s an exciting time at Innotech-Execaire Aviation Group. For more than 50 years, we have provided a full range of services for business and commercial aviation customers. IEAG is also a leading provider of aviation and technical support solutions with its full-service aircraft sales, management & charter group, aircraft maintenance, inspection, and refurbishment capabilities. Today, we are transforming and growing to meet the demand of OEMs, business aviation customers and airlines. We are a premier Canadian aviation company with an international presence!

If you’re looking for an opportunity to join and grow with a dynamic company, you will thrive at Innotech-Execaire Aviation Group!

 

What your day will look like as an Advisor, Marketing Strategy & Content:

Lead marketing projects to drive sales growth with engaging content and marketing materials, specifically;

  • Develop content marketing plan and tactical implementation strategies to support business objectives;
  • Work in collaboration with various business units to support various charity and goodwill events both internal and external;
  • Consolidate, manage and coordinate all company memberships and subscriptions;
  • Adapt the marketing plan based on priorities;
  • Create aviation specific content on all platforms to engage potential and existing customers;
  • Collaborate with agencies to develop compelling creative for sales & marketing content and tools (videos, collateral, print & digital advertising, etc) as well as events visuals (pop-up banners, booth creative) to ensure an engaging experience;
  • Develop marketing launch plans for new product development;
  • Develop the gifting and merchandising strategy;
  • Infuse and operationalize the brand to increase equity and recognition in the market;
  • Manage and create website content;
  • Draft press releases;
  • Draft newsletter content and oversee newsletter distribution;
  • Maintain direct marketing customer lists and data;
  • Work with suppliers, such as graphic designers and printers;
  • Tracks marketing data and creates detailed written reports and verbal presentations to bring to senior executives;
  • Adjusts marketing campaigns and strategies as needed in response to collected data and other feedback;
  • Assist the Vice-President, Sales & Marketing with other marketing related tasks;
  • Coordinate all group shows and events, manage the consolidated calendar including show registrations, attendee lists, site set-up and associated logistics – ensure group presence in line with brand strategies.

 

What is expected from an Advisor, Marketing Strategy & Content at Innotech-Execaire Aviation Group:

In addition to a University Degree -

  • Comprehensive understanding of traditional and emerging marketing channels;
  • Strong project management skills together with analytical skills to forecast and identify trends and challenges;
  • Excellent communication skills, especially writing skills. Ability to think creatively and innovatively;
  • Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.;
  • Seasoned aviation-specific marketing experience a definite asset;
  • Bilingual (French and English) written and spoken

 

What YOU can expect at Innotech-Execaire Aviation Group:

  • Competitive Salary
  • Excellent health benefits
  • Retirement pension plan, matched by the company
  • Employee Assistance Program
  • Great task diversity and unique challenges
  • Gym Membership discount
  • Employee Mobile discount

IMP is committed to Employment Equity and our goal is to be a diverse workforce that is representative at all job levels.  We welcome applicants from Aboriginal People, Visible Minority Groups, Persons with Disabilities and Women in occupations of positions where they are under-represented.  If you are a member of one of the equity groups, you are encouraged to self-identify on either your cover letter or resume.



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