Aspen Skiing Company is looking for a creative, collaborative and driven team member to grow an already strong brand presence. This person should be passionate about our community, skiing and snowboarding and all things social media.
The Social Media Assistant Manager brings to life the Aspen Snowmass brand to share our mountains, core values, mission and way of life in the Roaring Fork Valley with a goal of inspiring people to visit our unique mountain destination. As the voice of Aspen Snowmass across our social media channels, this role will help drive channel strategies in alignment with overarching brand, marketing and digital strategies and goals. As part of the Marketing Department, this position reports to the Digital Marketing Manager and works closely across the Marketing Department with content and creative teams, PR, brand and digital teams.
Essential Job Functions
•Daily management of all aspects of Aspen Snowmass’ social media accounts. Including timely posting, moderating, engaging and providing customer service on these platforms as well as developing strategy and marketing plans. Social accounts include: Facebook, Instagram, Twitter and TripAdvisor
•Live, breathe and own social media (personally and professionally)
•Contribute to and collaborate on all aspects of social media content creation from creative brainstorm to production and bring it all to life across our platforms
•Create, curate and share content that aligns with overarching content strategy, messaging, marketing plan and brand voice
•Build meaningful connections with our target audiences, increasing social engagement and following
•Develop social media editorial calendar and publishing schedule
•Shoot photos and videos for social media, create graphics, curate photo and video content as needed
•Monitor and report on Google Analytics and social insights through Meltwater and social tools
•Write copy for both organic and paid social media posts
•Work with photographers and videographers to get timely content and collaborate with internal departments to represent their needs and initiatives
•Work closely with content and creative teams to align on content strategy and tactics
•Work with digital team in optimizing and improving the customer journey in support of digital roadmap
•Work with PR team on influencer program and newsworthy announcements
•Create Facebook ads as needed; collaborate with media agency on paid social media strategy, tactics, implementation and optimizations
•Continually stay up-to-date on best practices, platform updates and changes, algorithms and what’s next on the social media horizon
•Research/follow competitors and brands that are active in social and lead weekly discussions about competitive landscape
•Assist in creation of and take lead on implementing new customer acquisition strategies through social media
•Assist in managing social media budget
•Other duties and responsibilities as assigned
To perform the job successfully, an individual should demonstrate the following competencies:
•Project Management - Coordinates projects; Communicates changes and progress; Completes projects on time and budget.
•Team Work - Balances team and individual responsibilities; Contributes to building a positive team spirit; Puts success of team above own interests; Able to build morale and group commitments to goals and objectives; Supports everyone's efforts to succeed.
•Written Communication - Writes clearly and informatively; Edits work for spelling and grammar; Varies writing style to meet needs; Presents numerical data effectively.
•Organizational Support - Follows policies and procedures; Completes administrative tasks correctly and on time; Supports organization's goals and values.
•Dependability - Follows instructions, responds to management direction; Takes responsibility for own actions; Keeps commitments; Completes tasks on time or notifies appropriate person with an alternate plan.
•Bachelor’s degree in business, marketing or related field required
•2-4 years of experience in the field of marketing and social media required
•Experience managing social media for an organization and/or business required
•Experience working with Microsoft Office – Word, PowerPoint, Excel required
•Proofing/copywriting experience required
•Knowledge of Adobe Creative Suite required
•Experience working in social media management platforms required
•Experience with Facebook Ads Manager and/or Facebook Business Manager
•Experience with photography and video editing preferred
•Resort experience preferred
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is occasionally exposed to outdoor weather conditions. The noise level in the work environment is usually quiet.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include Close vision, Distance vision, Depth perception and Ability to adjust focus. While performing the duties of this Job, the employee is regularly required to sit. The employee is frequently required to talk or hear. The employee is occasionally required to stand; use hands to finger, handle, or feel and reach with hands and arms.
A physical assessment (Work Ready) is required for certain positions.
Skiing or Snowboarding is required for certain positions.