Marketing Specialist

Job Code: 8887
Location: Winnipeg, MB
Department: Petline
# of openings: 1
Job Type: Contract
Closing Date: 24/05/19


Petline is Canada’s oldest and largest pet insurance company. Our employees are the reason we’ve come as far as we have, and the reason we’ll go much further still.   We know that pet insurance offers more than just financial protection for pet owners — it promotes quality care and wellness. Put simply, we help people help their pets.   We are pet advocates, and our passion and dedication shine through in all that we do.

Do you make it your personal mission to cut through the fluff? Do you use stories to clarify, create meaning, and engage? Are you curious about the world around you? Well, we’ve got the role for you!

Reporting to the Team Leader, Digital Marketing, you will play an instrumental role in our team’s mission to drive Petline’s brand awareness and to generate leads for our audiences through compelling content.

** This is a contract for a duration of 12 months **


Because a changing industry calls for a new way of doing things. An ambitious, innovative and fast-paced company, we offer exceptional training and development programs, competitive pay, great benefits, a company-matched savings plan, and paid volunteer days — all within an engaging, fun, and collaborative work environment.

Founded more than 145 years ago, Economical is one of Canada’s leading property and casualty insurance companies. We rely on our national network of more than 800 independent brokers to sell a range of car, home, business, and farm insurance solutions. With Sonnet and Petline, we’re extending our reach through the direct-to-customer channel. With more than 2,400 active employees across the country and a commitment to rethinking the insurance experience, we’re poised for great things.

We’re now adding to our high-performance team to take us into the future. Let’s rethink insurance, together.


In this role, you will:

  • Write content and conduct research across a broad range of digital and print media: web copy, blog posts, fact sheets, case studies, infographics, whitepapers, email campaigns, social media, online ads, print ads, video

Your Responsibilities

  • Help strategize about our overall content marketing plan
  • Contribute to creating and maintaining our content calendar
  • Conceptualize, research, and create compelling content that educates and inspires our audience to take action
  • Work with our designers and/or web team to deliver content in a variety of formats
  • Identify and edit (repurpose) high-value content to target different audiences and media
  • Collaborate with internal subject matter experts to produce accurate, relevant copy
  • Make recommendations on channels and assets that will deliver the most impact
  • Edit content from internal and external contributors
  • Review available data/reports related to our content and adapt to maximize future results
  • Serve as a brand ambassador by ensuring our tone and the quality of our content meets corporate brand standards

Your Skills and Experience

  • University degree or college diploma in marketing, communications, journalism or related field
  • Minimum 2-4 years of professional experience in a marketing or publishing environment
  • Copywriting and editing accountability for a variety of content assets, including but not limited to web copy, blog posts, email campaigns, social media, ads (digital and print), presentations, videos and brochures
  • Experience optimizing content for web and mobile properties (SEO and SEM)
  • Experience writing for and marketing to both B2B and B2C audiences is an asset
  • Agency experience is an asset

At Economical, we all work together to come up with big ideas — then bring them to life. We focus on our customers first, we bring our best, and we’re stronger together. If you’ve got the passion and the desire to help us reinvent insurance, let’s talk.


To complete the online application process, you’ll need to upload your resume before you apply for the role you’re interested in. Please note that only one document can be uploaded, so be sure to combine your resume and cover letter.

We are committed to providing an inclusive work environment that welcomes diversity and supports accessibility across the organization. If you require accommodation at any time during the recruitment process, please let us know by contacting: .

Visit to learn more about us and what we’re up to.

Economical Insurance includes the following companies: Economical Mutual Insurance Company, The Missisquoi Insurance Company, Perth Insurance Company, Waterloo Insurance Company, Family Insurance Solutions Inc., Sonnet Insurance Company, Petline Insurance Company.

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