Paid Media | Account Executive

Location: Washington, D.C.
Job Code: 959
# of openings: 1

Description

PAID MEDIA | ACCOUNT EXECUTIVE

The position is based in our DC office

About the position

The Paid Media Account Executive (AE) is a strategic individual with 1-2 years’ experience planning and managing paid digital campaigns. They have strong project and client management experience, and a thorough understanding of the paid media process. They love taking a deep dive into Excel worksheets to analyze campaign results and outcomes while keeping their clients key performance indicators top-of-mind.

The Paid Media AE works hand-in-hand with highly integrated teams to help create well-rounded communication plans. They serve multiple accounts, handling a wide variety of client types and must be highly detail-oriented and organized. They report to the Paid Media Supervisor.

They live and breathe the digital space and truly believe it has the potential to change communications and drive behavior change. They are curious and are always in front of the next trend in digital paid media. They also have some experience with traditional media and a desire to continue to grow in that area in order to put forth the best plans and products for client needs.

They are effective, clear communicators both internally and with clients and vendors.

What you will be doing

  • Execute all aspects of a paid media campaign including planning, rate negotiation, targeting, ad creative specifications, tracking, optimization, performance analysis, and billing
  • Maintain relationships with representatives from paid media platforms to stay on top of media trends and capitalize on new ad products
  • Stay informed with respect to industry, direct competitor activities, and emerging ad opportunities
  • Work with research, creative, analytics teams efficiently and effectively deploy client campaigns

The experience that will contribute to your success

  • 1-2 years of experience working in digital and paid social media buying, as well as a familiarly with traditional media buying
  • Experience with A/B testing and conversion optimization
  • Familiarity and understanding of different paid media outlets, platforms, vendors, and ad servers
  • Strong data analysis and critical thinking skills
  • Ability to work on multiple projects simultaneously in a fast-paced environment
  • Resourceful self-starter who can collaborate cross-departmentally
  • Enthusiastic and positive attitude with an exceptional attention to detail and the ability to take a project from concept through to completion 
  • Excellent verbal and written communication skills
  • BA in communications or marketing

Are You Ready?

If this description appeals to you let’s start a conversation. We would like to answer your questions about Porter Novelli and learn more about your career accomplishments, ambitions, and interests, and how those intersect with the role we described.

 


Porter Novelli is an equal opportunity employer. We do not discriminate in any aspect of employment against any person on account of race, creed, color, religion, national origin, ancestry, sex, sexual orientation, gender identity and expression, disability, disabled veteran, veteran of the Vietnam era or other eligible veteran, age, marital status, veteran status, or physical or mental handicap unrelated in nature and extent to an individual's ability to perform a job or any other characteristic protected by the employment discrimination laws in any state or political subdivision in which Porter Novelli does business.





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