Position Description

Social Media Specialist and Copywriter
Department Name Marketing & Community Relations
Location Corpus Christi, Texas
# of Openings 1
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Driscoll Heatlh System is seeking a strong communicator and self-starter for our new Social Media Specialist and Copywriter position! 

The Social Media Specialist and Copywriter is responsible for all social media efforts including, but not limited to, identifying topics and graphics, planning, writing, editing, posting and monitoring for/of Driscoll Health System's social media accounts. The Social Media Specialist and Copywriter is responsible for monitoring social media for healthcare trends, opportunities, and concerns. The individual will work with others to determine appropriate messaging for responses to social media inquiries and respond within a pre-determined time period. Prepares a monthly recap of Driscoll's social media analytics including comments, likes, direct messages and responses. The Social Media Specialist/Copywriter is responsible for researching, interviewing, writing and editing copy for articles for magazines, newsletters, presentations, PSAs and websites. Serves as a photographer for the department. Responsible for serving as a media contact as needed, on call 24 hours and adhering to Driscoll guidelines and HIPAA laws in all responses. Takes part in community relations activities as requested.

This individual will work independently and as a team and must have the ability to effectively manage multiple priorities while working in a deadline-oriented environment.

Education and/or Experience:

  • Bachelor's degree in communications, journalism, public relations or marketing from a four-year college or university 
  • A minimum of 2 years' experience planning and coordinating social media for an organization and producing analytics
  • Experience in digital media and working with Adobe PhotoShop is important.
  • Healthcare marketing and/or public relations experience preferred
  • Basic knowledge of HTML and CSS is a plus.
  • Strong computer skills including Word, Excel, and PowerPoint necessary
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