Digital Marketing Specialist

Location: Atlanta
Job Code: 598
# of Openings: 1

Description

Join our dynamic Search Engine Marketing (SEM) Team and make an impact at Bridgevine, Inc., the leading provider of customer acquisition solutions for iconic home service brands at the Atlanta, GA office. We offer an invaluable opportunity to gain exposure to all facets of our business. We work hard and we play hard — and we’ll expect you to do both.  The SEM Team is one that fosters ideas, thought-provoking conversation, and a testing mentality that allows the data to be the star of the show. 

Position Overview

The Digital Marketing Specialist is responsible for managing specific brands (providers) in our portfolio, including daily reporting, daily sales (reviewing CPA for the prior day) and day-to-day margin that is produced by these brands, and resolve any issues by analyzing metrics. The Digital Marketing Specialist will collaborate and coordinate with other teams within the business on a variety of initiatives.  The Digital Marketing Specialist is ultimately accountable for managing the marketing campaign and will monitor call volume in order to understand trends. 

 

Responsibilities

The ideal candidate will have strong analytical and communication skills and the ability to manage a diverse workload in a fast-paced environment. The job responsibilities include, but are not limited to the following:

  • Proficient at managing at least three to eight bands within our portfolio
  • Keyword bid optimization based on analysis of online and offline data
  • Ad copy optimization via a structured and documented A/B testing methodology
  • Proactively make campaign and keyword optimization changes accurately and as needed
  • Competitive analysis using SEMrush and auction insights data
  • Complete ad hoc and standardized reporting around campaigns, growth initiatives, and profitability to a gross margin percentage
  • Analyze data-sets in Excel to extract actionable insights using online and offline conversion data
  • Coordinate with the marketing operations and call center team to monitor and drive growth for the brands you manage
  • Keyword research – Process of going through searches and keywords and adjusting our strategy as desired
  • QA and audit campaigns – Review all marketing campaign settings, URLs to ensure all areas are running efficiently and optimize as needed
  • Ability to successfully monitor new trends in search and proactively make recommendations accordingly

 

Requirements

  • Analytical and problem-solving skills, the ability to break down complicated tasks into their component pieces.
  • Detail-oriented and well organized is a must
  • 1 to 5 years search engine marketing on Google and Bing
  • Demonstrated proficiency with Excel
  • English Fluency - Spanish fluency is a plus
  • Proficiency with Microstrategy or similar analytical tool is a plus
  • Must understand Google AdWords

 

Company Overview

Bridgevine powers customer acquisition solutions through its next generation technology platform.  We thrive in a digital market where product and service supply from leading service brands intersects with residential and SMB customer demand.  Through a blend of online direct marketing and proprietary distribution channels, over 8 million qualifications each month transact in Bridgevine’s vast marketplace.  Participating partners in the telecommunications, cable, satellite, home security, and energy sectors delight in acquiring new customers, building brand loyalty and unlocking new revenue streams.  Our technology platform has generated over $1.9 billion in annual recurring revenue for business partners.

 

Culture

Bridgevine seeks energetic thought leaders and knowledge workers who thrive on exciting assignments and working alongside smart, humorous and dedicated co-workers. Our roots are firmly planted in our core values, which inspire us every day to be Collaborative, Driven and Inquisitive.

Bridgevine, Inc. is an Equal Opportunity Employer. This position is based out of Atlanta, GA. No relocation assistance provided.





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