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Shopper Insights Manager, APAC (FMCG MNC)

Div Code: Eng
Job Code: 11258
Job Placement Location: Singapore
Specific Location: Singapore - North
# of openings: 1
Date: 24/03/2017 19:15


Chai, Xinyi - Reg No:R1328898 (


Our client, a leading MNC, is seeking a regional Shopper Insights Manager to join their growing regional team for Consumer Business. You will be responsible to address strategic issues and drive research insights for improved customer experience, effective marketing and promotional strategies to drive business growth in the APAC region.


  • Provide insights on consumer and shopper experience within the organization on assigned brands
  • Collaborate with key stakeholders on assessing business issues to develop, manage and execute learning plans
  • Consult, advise and influence local and global brand teams on insights methodologies, usage and interpretation
  • Gather and synthesize data, and draw insights from primary and secondary sources
  • Negotiate with market research vendors to drive optimized costs
  • Deep understanding of Retail Audit/ measurement data and analytics
  • Initiate new research methodologies to utilize online and other tactics for faster and cost effective research


  • Bachelor Degree
  • At least 8 to 12 years of consumer insights experience, with 3 years of experience in consumer research/ shopper insights
  • Strong understanding of shopper insights across various methodologies – quantitative, qualitative and digital
  • Demonstrated ability to translate information and data into actionable insights and recommendations
  • Strong strategic thinking skills


GMP Technologies (S) Pte Ltd   |   EA Licence: 11C3793   |   EA Personnel: XinYi   |   Registration No: R1328898

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