Manager, Public Relations

Competition #: 2019-NU-000076
The Position is:
Hours of Work (shifts): Days



  • Post-Secondary Degree in General Arts, Communications, Marketing, Journalism or Public Relations

  • Membership in IABC or HCPR preferred

  • Minimum of 5 years of progressive communications experience, at least 2 years at a management level, preferably in the healthcare sector

  • Proven ability to effectively work with people, develop an effective staff team and to establish relationships with senior level staff and volunteers, including board members

  • Strong project management skills

  • Demonstrated ability to prioritize tasks and responsibilities, meet deadlines, and multi-task in a fast-paced, professional environment

  • Superior written and oral communication, research, editing, and proofreading skills

  • Excellent computer skills including Word, PowerPoint, Internet/E-mail applications and Adobe InDesign

  • Demonstrated ability to identify, develop and build strategic community linkages at both a grassroots and professional organization level

  • Commitment to ongoing professional development

  • Evidence of satisfactory attendance record

  • An employee’s disciplinary record will be reviewed as part of the assessment of qualifications

  • Ability to work in a manner that exemplifies the centre’s core values and help patients get their life back

  • Should be aware of conditions and measures that may affect the safety of patients, residents, students, employees, volunteers, physicians and visitors




  • Identify communications opportunities to enhance the Centre’s position within its geographic community and with its key stakeholders to support the Centre’s strategic plan.

  • Manage and implement an approved annual communications plan for West Park Healthcare Centre in partnership with the West Park Foundation.

  • Implement appropriate communications and media policies.

  • Manage and motivate a dedicated team of communications specialists to implement the communications plan.

  • In collaboration with the Foundation develop, implement, manage and maintain the corporate brand.

  • Manage issues requiring a communications response, including briefing the Vice-President of Strategy, Innovation and CIO and other senior staff as appropriate, and preparing appropriate media responses.

  • Provide support on internal events such as the Annual General Meeting.

  • Provide appropriate communications and public relations support to the Centre, to corporate service delivery organizations to which the Centre provides management services, and to the Foundation staff.

  • Oversee use of social media to support the Centre’s communication plan.

  • Identify and enhance relationships and alliances with community, professional, ethno-cultural and other organizations and groups.

  • Negotiate with suppliers, consultants and vendors providing outside services as applicable.

  • Measure and evaluate the effectiveness of communication initiatives as required.


    At West Park Healthcare Centre, we are committed to fostering an inclusive and accessible environment, an important part of living our values. We are dedicated to building a workforce that reflects the diversity of the community. Our accessible employment practices are in compliance with the Accessibility for Ontarians with Disabilities Act, and the Ontario Human Rights Code. Should you require accommodation during any phase of the recruitment process, please indicate this in your cover letter. For further assistance please contact the Human Resources Department at (416) 243-3600 extension 4633.

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