► Engineering Industry
► Office Hour
► Working Location: Jurong East
The Marketing Manager is responsible for developing and executing the marketing strategies to ensure a long-term, sustainable and profitable growth for company in APAC Region. The role will report to BD Director of APAC Region directly and work closely with different business stakeholders to achieve collective success of APAC region
Develop and execute marketing plan, focusing on meeting organizational objectives.
Conduct market analysis to identify market trends and key growth opportunities and lead the development of long-term strategic growth plan in the region.
Manage the marketing budget. Deliver marketing activities within agreed budget.
Manage all internal and external marketing communications at regional level including newsletter, news brief, advertisement, sales & marketing tools and materials, and promotion activities such as exhibitions and seminars etc.
Conduct competition analysis to identify key strength, weakness, threat and opportunities in terms of product and service, channel, operation and engineering capabilities.
Work closely with sales, marketing and business development team of each business units to develop business case for new product development and drive the commercialization of new product.
Provide branding guidance to BU marketing team and share best practice within the region.
Provide other marketing support as required and lead/support growth initiative projects and ad hoc events in the region.
Bachelor’s Engineering, Marketing or Business Degree from an accredited university or college with at least 5 years’ experience in relevant position, experience in B2B business with a regional capacity is preferred
Demonstrate business acumen including financial understanding and strategic thinking approach
High proficiency in oral and written communication with excellent presentation skills
Independent yet a team player, result-oriented, strong analytical skills and ability to work under pressure
Effective interpersonal skills to influencestakeholders